WE INSPIRE SINGAPORE WITH THE
BEST THAT TECHNOLOGY CAN OFFER

GOOGLE

Hey Google, let’s build brand love in Singapore!


As its agency of record in Singapore, the team provides strategic counsel and execution on media engagement and relations across various aspects of its business offerings and initiatives. We engineer powerful media and social moments around key announcements, establish thought leadership and positive conversations across the region, and keep stakeholders in the know of the latest Google tech innovations and findings.


We also deliver a creative punch in engaging with influencers and key opinion leaders. From creating an Instagram-worthy launch event for YouTube Kids, conceptualising Google’s first Online Safety Park, to creating unique experiences for Google’s consumer and business products, the team has landed impressive coverage among top dailies, industry news, and on social media.

Marketing Excellence Awards 2019
Excellence in Corporate Social Responsibility

SABRE Awards Asia-Pacific 2019
Technology: Software and Services

The Marketing Events Awards 2019
Best Event for A Targeted Community

Marketing Excellence Awards 2019
Excellence in Corporate Social Responsibility

SABRE Awards Asia-Pacific 2019
Technology: Software and Services

The Marketing Events Awards 2019
Best Event for A Targeted Community

PRWeek PR Awards Asia 2016
Best Arts, Entertainment & Media Campaign

PR Awards 2016 Southeast Asia
Best PR Idea
Best PR-led Integrated Communications

Asia-Pacific Excellence Awards 2016
Entertainment and Culture

Marketing Excellence Awards 2015
Excellence in Public Relations
Excellence in Integrated Marketing

WE ROLLED OUT THE RED CARPET
FOR SINGAPORE’S BEST STORYTELLERS

7 LETTERS

Seven of Singapore’s most illustrious filmmakers gathered their creative storytelling and filmmaking talents in a one-of-a-kind project celebrating Singapore’s 50th jubilee. The emotive anthology, 7 Letters, was selected as the first film to be screened at the iconic Capitol Theatre after 17 years.


We led a strategic 360° branding and publicity campaign that culminated in a momentous Red Carpet World Premiere - and it was a night to remember! High profile guests, influencers, and the who’s who of the film and arts scenes celebrated the film, lauding the premiere as ‘the most glamorous premiere ever in Singapore’.


PRWeek PR Awards Asia 2016
Best Arts, Entertainment & Media Campaign

PR Awards 2016 Southeast Asia
Best PR Idea
Best PR-led Integrated Communications

Asia-Pacific Excellence Awards 2016
Entertainment and Culture

Marketing Excellence Awards 2015
Excellence in Public Relations
Excellence in Integrated Marketing

WE RALLIED SUPPORT
FOR OUR HERITAGE

NATIONAL HERITAGE BOARD

Heritage is a topic close to our hearts, and as agency on record for the National Heritage Board, the team is privileged to encounter, experience and spotlight the many stories and voices that shape our heritage, culture and community. We provide strategic counsel and execution on media engagement and relations across the Board’s various pillars - from our tangible heritage which includes our heritage institutions and national monuments, to our intangible cultural heritage such as our festivals. Underlying it all, we help to demonstrate the Board’s mission of showing how heritage is part of everyday life, and owned by each and every Singaporean.


Most recently, we also helped to put the spotlight on our well-loved hawker culture, it being Singapore’s first nomination for UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. To demonstrate large scale community support and appreciation for a topic so close to our hearts (and bellies!), we adopted an integrated PR and social media strategy that would not just create buzz and excitement in the nomination through news coverage and the creation of an engaging social media page on Instagram, but more importantly, help fellow Singaporeans see how important it is to come together as a community to support hawkers, so as to ensure that future generations can also enjoy the hawker culture (and food!) we all love.


Marketing Events Awards 2019
Best Digital Integration

Marketing Excellence Awards 2019
Excellence in Launch Marketing

PR Awards 2014 Southeast Asia
Best Media Relations
Best Government Sector PR
Best Events-Led PR
The Loyalty & Engagement Awards 2014
Best Engagement Strategy by a Government/Community

Marketing Excellence Awards 2013
Marketing Excellence Awards 2013
Best Public Relations

Marketing Events Awards 2019
Best Digital Integration

Marketing Excellence Awards 2019
Excellence in Launch Marketing

PR Awards 2014 Southeast Asia
Best Media Relations
Best Government Sector PR
Best Events-Led PR

The Loyalty & Engagement Awards 2014
Best Engagement Strategy by a Government/Community

Marketing Excellence Awards 2013
Marketing Excellence Awards 2013
Best Public Relations

Marketing Events Awards 2019
Best Digital Integration

Marketing Excellence Awards 2019
Excellence in Launch Marketing

PR Awards 2014 Southeast Asia
Best Media Relations
Best Government Sector PR
Best Events-Led PR
The Loyalty & Engagement Awards 2014
Best Engagement Strategy by a Government/Community

Marketing Excellence Awards 2013
Marketing Excellence Awards 2013
Best Public Relations

Marketing Excellence Awards 2018
Excellence in Event Marketing
Excellence in Marketing Communications/Public Relations

PR Awards 2015 Southeast Asia
Best Media Relations
Best Government Sector PR

Marketing Excellence Awards 2014
Best Government Sector Marketing
Best Public Relations

WE ILLUMINATED
BRAND SINGAPORE

I LIGHT SINGAPORE

Asia’s leading sustainable light art festival, i Light Singapore, illuminates the Marina Bay waterfront with light art installations and programmes each year.


Together with the Urban Redevelopment Authority of Singapore, we lead communication efforts to promote the prestige of the festival. Through aggressive media engagement and social outreach, i Light Singapore has reached front pages and primetime networks globally, while generating positive reviews and raising visitorship by more than 200%. It was also the 3rd most trending event in Singapore based on Google Year in Search 2018.


Our concerted PR efforts showcased the festival as a champion for a more sustainable future, and more importantly, positioned Singapore well as a city for progressive sustainability practices.


Marketing Excellence Awards 2018
Excellence in Event Marketing
Excellence in Marketing Communications/Public Relations

PR Awards 2015 Southeast Asia
Best Media Relations
Best Government Sector PR

Marketing Excellence Awards 2014
Best Government Sector Marketing
Best Public Relations

WE HELP UNIQLO CHAMPION
A LIFE MADE BETTER

UNIQLO SINGAPORE

UNIQLO champions a life made better in Singapore. In conjunction with its 10th anniversary, we were roped in to strengthen UNIQLO’s corporate profile, so as to deepen brand affinity, employer branding, and advocacy towards its LifeWear philosophy.


From media immersion of UNIQLO’s sustainable production process, profiling employees-turned-ambassadors of the LifeWear philosophy, to launching a nationwide survey to better understand Singaporeans’ aspirations and their way of life, we helped demonstrate UNIQLO’s commitment to helping customers and employees take the first step towards adopting a sustainable and affordable lifestyle.


MARKies Awards 2018
Best Idea - Public/Media Relations
Best Idea - Government Sector Marketing
Best Use of Social

Marketing Excellence Awards 2017
Excellence in Government Sector Marketing

PR Awards 2016 Southeast Asia
Best Government Sector PR

PR Awards 2015 Southeast Asia
Best Government Sector PR
Best Event-Led PR

PR Awards 2014 Southeast Asia
Best Media Relations
Best Government Sector PR
Best Event-Led PR

Marketing Excellence Awards 2014
Excellence in Public Relations

WE REIMAGINE EXPERIENCES
AND EXCITE AUDIENCES

SINGAPORE NIGHT FESTIVAL

World class performances and talents take the stage each year, as crowds pack the streets of the Bras Basah.Bugis Arts and Heritage Precinct during the Singapore Night Festival. Since 2012, we have developed strategic integrated campaigns that create buzz and maximise prominence for the Festival locally and internationally, across media, direct and social channels.


We’re proud that the Festival today has come to be recognised as one of the biggest, must-attend events on the Singapore calendar - it was even one of the top trending events in Singapore based on Google Year in Search 2018!


MARKies Awards 2018
Best Idea - Public/Media Relations
Best Idea - Government Sector Marketing
Best Use of Social

Marketing Excellence Awards 2017
Excellence in Government Sector Marketing

PR Awards 2016 Southeast Asia
Best Government Sector PR

PR Awards 2015 Southeast Asia
Best Government Sector PR
Best Event-Led PR

PR Awards 2014 Southeast Asia
Best Media Relations
Best Government Sector PR
Best Event-Led PR

Marketing Excellence Awards 2014
Excellence in Public Relations

WE FORGE QUALITY
BRAND PARTNERSHIPS

AESOP SINGAPORE

Our team was tasked to leverage communications and quality partnerships to help position the brand beyond skincare, and more closely associated with the arts and culture in Singapore.


Honouring Aesop’s philosophy, we reached out to handpick and cultivate select media, cultural key opinion leaders, and arts and lifestyle events that were aligned to the brand. Amid a competitive and cluttered consumer landscape, we helped Aesop carve and establish a distinct position for itself.


WE UNVEILED THE FUTURE
OF GLOBAL TRANSPORTATION

26TH INTELLIGENT TRANSPORT SYSTEMS WORLD CONGRESS

The world’s leading Intelligent Transport Systems (ITS) World Congress was held in Southeast Asia for the first time in October 2019, with over 10,000 delegates from 90 countries gathered in Singapore. Together with the Land Transport Authority and the Intelligent Transportation Society Singapore, we shone a spotlight on best-in-class global technologies, innovation and talent, while establishing Singapore as a leader in the field of intelligent transportations systems.


With a targeted international media campaign in place, all eyes were on Singapore as we unveiled the future of global transportation. The Congress successfully sparked sustained in-depth conversations, new innovations and collaborations, and reinforced
Singapore’s position as Asia’s ITS powerhouse.

With a targeted international media campaign in place, all eyes were on Singapore as we unveiled the future of global transportation. The Congress successfully sparked sustained in-depth conversations, new innovations and collaborations, and reinforced Singapore’s position as Asia’s ITS powerhouse.


WE MAPPED THE
HEART OF SINGAPORE

SG HEART MAP

SG Heart Map was conceptualised as the first ever crowd-sourced map of Singapore’s ‘heart’ - a year-long ground-up SG50 initiative to celebrate places that define Singapore as home.


We led an integrated communications campaign that inspired overwhelming public participation both on-ground and online. From Tampines to Toa Payoh, Singaporeans from all walks of life stepped forth to share their stories. The outreach garnered exceptional press coverage, prominence and support within social media communities, and was lauded for reigniting memories and reminding everyone that home is indeed where the heart is.


PRWeek PR Awards Asia 2016
Campaign of the Year

PR Awards 2016 Southeast Asia Brand Champion
Best Use of Influencers
Best Digital Communication Strategy
Best PR Idea

Marketing Excellence Awards 2015
Best Public Relations
Best Government Sector Marketing

PRWeek PR Awards Asia 2016
Campaign of the Year

PR Awards 2016 Southeast Asia Brand Champion
Best Use of Influencers
Best Digital Communication Strategy
Best PR Idea

Marketing Excellence Awards 2015
Best Public Relations
Best Government Sector Marketing

WE CREATED
CULTURE CLUB KTV

Whether you are Alicia Keys or Alicia Offkey, Culture Club KTV welcomes you. Have the best karaoke night ever in the middle of the museum... and maybe sing with a celebrity in the booth too? That was the premise of this two-night-only pop-up experience that happened at the 2018 edition of Singapore Night Festival.


After years of managing the publicity of the Singapore Night Festival, we decided to dig our heels in even deeper and be part of the festival too. From design to event planning, we planned an experience that provided a fun respite from balmy tropical nights and a night at the museum to always remember. Especially when visitors were surprised
by local singers such as PreetiPls and Gareth Fernandez.

After years of managing the publicity of the Singapore Night Festival, we decided to dig our heels in even deeper and be part of the festival too. From design to event planning, we planned an experience that provided a fun respite from balmy tropical nights and a night at the museum to always remember. Especially when visitors were surprised by local singers such as PreetiPls and Gareth Fernandez.