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A SPOTLIGHT ON ASIAN STORY TELLING

CANNES X SINGAPORE 2016

We took on Cannes International Film Festival in France to promote the best of Asian storytelling. Based in-festival, we navigated through the complex environment to seed content for media coverage internationally, and organised meaningful engagements between Singapore representatives and vital industry heavyweights.



SHOWCASING THE ASIAN STORY TO THE WORLD

SINGAPORE INTERNATIONAL FILM FESTIVAL 2015 - 2017

The region’s best film talents were in good hands with the Tate Anzur team, be it at a red carpet gala premiere, a media conference or a one-on-one interview. Our outreach not only resulted in in-depth international profiling of the many talents in attendance – it also casted a spotlight on the significance of the festival’s role for independent Asian cinema.


Other Awards:

MARKIES Awards 2017

Marketing Events Awards 2017

PR Awards 2016 Southeast Asia



LET’S ALL SAY BONJOUR

VOILAH! FRENCH FESTIVAL SINGAPORE 2015 - 2018

Working with the French Embassy, we decided to drop the cultural stereotypes and clichés to take a bold new approach, celebrating the Franco-Singaporean connections between the two countries’ creative expressions. The outcome? Extensive coverage, packed exhibitions and events and more importantly, the excitement and desire from our audience to discover their inner French.



ROLL OUT THE RED CARPET

7 LETTERS 2015

Working with seven award-winning local filmmakers, an integrated communications strategy re-ignited the awareness of and support for Singapore’s filmmaking community. And for the first time, the public lobbied the cinemas to create additional screenings for a made-in Singapore film, creating a watershed moment for local filmmaking and a cinematic phenomenon.


Other Awards:

PR Awards 2016 Southeast Asia

Marketing Excellence Awards 2015



MAPPING THE HEART OF SINGAPORE

SG HEART MAP 2014 - 2015

Singapore’s first ever crowd-sourced map broke many barriers and records – a public sector campaign that is driven by the people, from the heart and from the ground-up. It had brought Singaporeans together across generations, evokes shared memories, and reminds them that home is where the heart is.


Other Awards:

PR Awards 2016 Southeast Asia Brand Champion

Marketing Excellence Awards 2015



EXCITING THE AUDIENCE

SINGAPORE NIGHT FESTIVAL 2012 - 2017

With world-class performances and activities for Singapore Night Festival, we were all excited for the festival and led the campaign to create buzz for the event here and abroad. A concerted media outreach was planned to ensure maximum publicity, thereby packing the streets of the Bras Basah.Bugis Arts and Heritage Precinct.


Other Awards:

Marketing Excellence Awards 2017

PR Awards 2016 Southeast Asia

PR Awards 2015 Southeast Asia

Marketing Excellence Awards 2014

PR Awards 2014



BRINGING FOLKS TOGETHER

SINGAPORE HERITAGEFEST 2012 – 2015

Attesting to our approach of genuine engagement and ground-up storytelling, we created a focused communications campaign leveraging multiple touch-points and encouraging co-ownership of the festival. The results? Exceptional media coverage in depth and breadth, overwhelming public participation with full subscription of festival programmes and activities, and more important, a renewed interest in Singapore’s heritage and culture.


Awards:

Best Media Relations in PR Awards 2014

Best Government Sector PR in PR Awards 2014

Best Events-Led PR in PR Awards 2014

Best Public Relations in Marketing Excellence Awards 2013

Best Government Sector Marketing in Marketing Excellence Awards 2013



ESTABLISHING BRAND PREMIUM DIALOGUE

SINGAPORE GLOBAL DIALOGUE 2012

Singapore Global Dialogue gathered some of the world’s most prominent leaders for pertinent global issues affecting our region. An aggressive integrated communication campaign and best-of-class media relations presented an event that was well-regarded and supported by prominent policymakers and respected thought leaders, raising the organisers’ profile to their target audience.


ILLUMINATING BRAND SINGAPORE

I LIGHT MARINA BAY 2014, 2016, 2017, 2018

Asia’s leading sustainable light art festival illuminated Singapore’s Marina Bay waterfront and was brought into international prominence by hitting the front pages and primetime networks globally. More importantly, the concerted PR efforts also promoted the message for a more sustainable future in Singapore and the world.


Other Awards:

PR Awards Southeast 2015

Marketing Excellence Awards 2014



WHEN WORK IS PLAY

SESAME WORKSHOP – ELMO’S SPREAD KINDNESS 2017
#SHARETHELAUGHTER GLOBAL CAMPAIGN

Tate Anzur was given the opportunity to work with Sesame Workshop and Elmo to publicise his year-long ‘Spread Kindness, #ShareTheLaughter’ campaign in Singapore.


Taking into consideration Elmo’s tight schedule, Tate Anzur carefully targeted key media, social influencers and partners to ensure that his visit had the greatest impact – we not only elevated the awareness of the Sesame Street brand but created an impactful social buzz that kept the man on the street excited even after Elmo returned to Sesame Street!



HUNTING FOR BUZZ

LIBERTY HUNT 2012, 2013, 2014

Skip the roadshows and the flyers! We conceptualised and executed a creative integrated public outreach, sending the public on a da Vinci code style island-wide hunt to raise Liberty Insurance’s profile in Singapore in a prominent, positive and buzz-worthy way..


Other Awards:

Mob-Ex Awards 2012 & 2013



SINGING LOUD N’ PROUD

NATIONAL DAY CELEBRATIONS 2012, 2014

From creating a strong branding to orchestrating varied community engagement to creating the first ever virtual choir in Singapore, we rallied everyone to get on board the celebrations, rediscovering their love for Singapore.