We took on Cannes International Film Festival in France to promote the best of Asian storytelling. Based in-festival, we navigated through the complex environment to seed content for media coverage internationally, and organised meaningful engagements between Singapore representatives and vital industry heavyweights.
The region’s best film talents were in good hands with the Tate Anzur team, be it at a red carpet gala premiere, a media conference or a one-on-one interview. Our outreach not only resulted in in-depth international profiling of the many talents in attendance – it also casted a spotlight on the significance of the festival’s role for independent Asian cinema.
Other Awards:
MARKIES Awards 2017
Marketing Events Awards 2017
PR Awards 2016 Southeast Asia
Working with the French Embassy, we decided to drop the cultural stereotypes and clichés to take a bold new approach, celebrating the Franco-Singaporean connections between the two countries’ creative expressions. The outcome? Extensive coverage, packed exhibitions and events and more importantly, the excitement and desire from our audience to discover their inner French.
Working with seven award-winning local filmmakers, an integrated communications strategy re-ignited the awareness of and support for Singapore’s filmmaking community. And for the first time, the public lobbied the cinemas to create additional screenings for a made-in Singapore film, creating a watershed moment for local filmmaking and a cinematic phenomenon.
Other Awards:
PR Awards 2016 Southeast Asia
Marketing Excellence Awards 2015
Singapore’s first ever crowd-sourced map broke many barriers and records – a public sector campaign that is driven by the people, from the heart and from the ground-up. It had brought Singaporeans together across generations, evokes shared memories, and reminds them that home is where the heart is.
Other Awards:
PR Awards 2016 Southeast Asia Brand Champion
Marketing Excellence Awards 2015
With world-class performances and activities for Singapore Night Festival, we were all excited for the festival and led the campaign to create buzz for the event here and abroad. A concerted media outreach was planned to ensure maximum publicity, thereby packing the streets of the Bras Basah.Bugis Arts and Heritage Precinct.
Other Awards:
Marketing Excellence Awards 2017
PR Awards 2016 Southeast Asia
PR Awards 2015 Southeast Asia
Marketing Excellence Awards 2014
PR Awards 2014
Attesting to our approach of genuine engagement and ground-up storytelling, we created a focused communications campaign leveraging multiple touch-points and encouraging co-ownership of the festival. The results? Exceptional media coverage in depth and breadth, overwhelming public participation with full subscription of festival programmes and activities, and more important, a renewed interest in Singapore’s heritage and culture.
Awards:
Best Media Relations in PR Awards 2014
Best Government Sector PR in PR Awards 2014
Best Events-Led PR in PR Awards 2014
Best Public Relations in Marketing Excellence Awards 2013
Best Government Sector Marketing in Marketing Excellence Awards 2013
Singapore Global Dialogue gathered some of the world’s most prominent leaders for pertinent global issues affecting our region. An aggressive integrated communication campaign and best-of-class media relations presented an event that was well-regarded and supported by prominent policymakers and respected thought leaders, raising the organisers’ profile to their target audience.
Asia’s leading sustainable light art festival illuminated Singapore’s Marina Bay waterfront and was brought into international prominence by hitting the front pages and primetime networks globally. More importantly, the concerted PR efforts also promoted the message for a more sustainable future in Singapore and the world.
Other Awards:
PR Awards Southeast 2015
Marketing Excellence Awards 2014
Tate Anzur was given the opportunity to work with Sesame Workshop and Elmo to publicise his year-long ‘Spread Kindness, #ShareTheLaughter’ campaign in Singapore.
Taking into consideration Elmo’s tight schedule, Tate Anzur carefully targeted key media, social influencers and partners to ensure that his visit had the greatest impact – we not only elevated the awareness of the Sesame Street brand but created an impactful social buzz that kept the man on the street excited even after Elmo returned to Sesame Street!
Skip the roadshows and the flyers! We conceptualised and executed a creative integrated public outreach, sending the public on a da Vinci code style island-wide hunt to raise Liberty Insurance’s profile in Singapore in a prominent, positive and buzz-worthy way..
Other Awards:
Mob-Ex Awards 2012 & 2013
From creating a strong branding to orchestrating varied community engagement to creating the first ever virtual choir in Singapore, we rallied everyone to get on board the celebrations, rediscovering their love for Singapore.