As the saying goes, it takes a village to raise a child.
That is what KidSTART Singapore, an upstream national programme that supports children aged 0-6 years from low-income families, believes in.
As the organisation looks to expand nationwide in 2023, it needs the support of the community more than ever to drive brand awareness and sign-ups for eligible families and volunteers to achieve their mission of giving children a good start in life.
Through integrated communication efforts across PR, social and digital, Tate Anzur sustained publicity for KidSTART Singapore throughout the year through targeted engagement with media and influencers, spotlighting human relationships at the heart of KidSTART, amplifying thought leadership as well as a brand refresh for KidSTART’s social media platforms and website.
As a result, KidSTART Singapore garnered 3x increase in the number of volunteers, 2x increase in social followers and are well on track to hit their target of reaching 5000 families by 2023.
